I have been seeing more and more people coming in for the “liquid facelift” procedure over the last few months. I think there has been more awareness of this type of procedure because the term “liquid facelift” is a sexy name and it is quite a new name. However, I have been doing this exact procedure for no less than 7 years. This is a procedure that involves local anesthesia that is done in the office and a combination of fillers is injected in such a way to rejuvenate the face. There are many variants of the procedure that can be done including giving a cheek implant effect, cheek lift effect, jaw implant effect, chin implant effect, brow lift effect and facelift effect. This procedure is ideal for young patients who have genetically saggy cheeks and I have treated many people in their early 30’s for that exact reason. I have treated many people in their mid 30’s and up who believe that they are losing volume to their faces with age and want a more attractive and youthful appearance without undergoing surgery. This procedure is ideal for people who can’t or don’t want to have surgery. This procedure requires the appropriate aesthetic judgement and skill from the doctor who is performing it, just like surgery.